Fox Sports Says Its World Cup Has Been an Ad Revenue Success, Even Without the U.S. Team

Company expects to top ABC and ESPN’s haul from 2014

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When Fox Sports spent more than $400 million in 2011 to outbid ESPN for the rights to the four FIFA World Cup tournaments from 2015 to 2022, it never expected its first men’s World Cup wouldn’t include the U.S. team, which was eliminated from contention last October.

But as the 2018 World Cup semifinals begin today, the company says it has rebounded from that early stumble and that the tournament is on track to be an ad revenue success, even without a U.S.

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