Fox Sports Has Sold 90% of Its MLB Regular Season Ad Inventory as Games Kick Off

Advertiser demand surges after 'proof of performance,' says sports ad sales chief

a pitcher throwing a baseball in an empty stadium
The Chicago Cubs are one of eight teams that will be featured in Fox Sports' quadruple-header on Saturday. Getty Images

Networks have been eagerly awaiting the return of live sports to their airwaves and the billions in dormant national ad revenue those games bring with them.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.