Fox Secures Low-20% CPM Hikes in Upfront ‘for the Ages’

Tripling last year’s Tubi haul, ‘it’s been manna from heaven,’ said CFO

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

Fox Corp. CFO Steve Tomsic wasn’t kidding when he remarked earlier this week this upfront “has been one for the ages.”

The company has completed what it calls its strongest upfront in decades, securing CPM (cost per thousand viewers reached) increases at the top end of the market—in the high teens and low 20s, according to a source familiar with negotiations. Volume was along strong for the company.

Fox saw revenue growth in linear, digital and streaming, and more than tripled its upfront business with Tubi compared to last year, its first marketplace with the streamer after buying it in April 2020.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in