Programming & Performance

Fox News Changes Election Brand, Rolls Out New Campaign That Doesn't Include On-Air Talent

‘America’s Election Headquarters’ gives way to 'Democracy 2020'

fox news election 2020 democracy
Fox News' "It's In Your Hands" ads don't feature any on-air talent, which is a departure for the network. Fox News
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By Jason Lynch

October 2, 2019

As Fox News Channel prepares for the 2020 presidential election, the network is changing its election brand—and rolling out a new marketing campaign that doesn’t feature any Fox News on-air talent.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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