Fox Corp. Lands Double-Digit CPM Primetime Gains in First Upfront Since Being Spun Off

The Masked Singer, Super Bowl, WWE SmackDown Live help drive demand

fox corp upfront presentation
Fox Corp. consists of Fox broadcasting, Fox News and Fox Sports. Frank Micelotta/PictureGroup/Fox

Fox Corp. is a much leaner company now than during last year’s upfront, when it was still part of 21st Century Fox. But it has capitalized on demand for several programs, including WWE’s SmackDown Live and The Masked Singer, to cross the upfront finish line with double-digit CPM (cost per thousand viewers reached) increases in primetime entertainment.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.