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Just two events into the broadcast upfronts, the theme of this week is already clear: After absorbing punches from digital video companies for two weeks during the NewFronts, where they used questionable metrics to make the case that audiences are abandoning broadcast TV, the networks are swinging back, and giving every bit as good as they got.
That was the case at Fox's upfront presentation, as the network set the tone early for buyers assembled at New York's Beacon Theatre.