For Pluto TV, the Streaming Wars Will Be Great for Business

CEO Tom Ryan said his AVOD service will be 'complementary' to SVOD offerings

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A streaming showdown is coming, but Tom Ryan isn’t worried. In fact, the co-founder and CEO of the free ad-supported streaming service Pluto TV is looking at it as a business opportunity.

The streaming wars, which have so far been defined by subscription video-on-demand services like the upcoming Apple TV+, Disney+, HBO Max and Peacock, are bound to get ugly as competitors try to pry customers away from more established players like Netflix and Hulu. Pluto TV, which Viacom acquired earlier this year, is hoping to attract marketing dollars from those premium subscription services as those companies duke it out for more customers.




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