Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
A hot news bombshell has entered the villa.
Top line
Today, Peacock announced several co-promotional marketing partnerships and integrations for Love Island USA. Partners include Google Pixel, Spotify and Tinder.
Between the lines
The new partnerships look to enhance fan engagement both on and off the screen for Love Island USA Season 5, which premiered July 18.
“Partnering with Google Pixel, Spotify and Tinder allows us to super-serve the passionate Love Island USA audience with even more engaging moments that are brought to life in ways that only our partners can offer,” Lindsay Vogelman, vp of enterprise and marketing partnerships at Peacock, said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in