Exclusive: FreeWheel Launches Viewer Experience Lab to Create a Better Ad Environment

In partnership with MediaScience, the initiative includes a commitment to ongoing research and innovation

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With the rise of AVODs and FAST channels, and the TV landscape changing more than ever before, it’s easy for the consumer experience to become lost in the shuffle. So in order to put that aspect of advertising front and center, ad-tech platform FreeWheel announced its new Viewer Experience Lab initiative today at Cannes.

“You start with the consumer. The consumer is the No. 1 thing for content creators because it’s how they monetize their business.



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