Esports Has Grown Thanks to a Mix of Ardent Fans, Live Events and Smart Brand Integrations

Marketing decisions need to be driven by data, not just by gut

Esports is nearly a billion-dollar business that has grown at an extraordinary speed. League of Legends

The first Esports Activate showcase featured some of America’s leading esports organizations who presented their digital, media, experiential and sponsorship inventory to marketers and buyers this morning in New York.

@ajkatztv aj.katz@adweek.com A.J. Katz is the senior editor of Adweek's TVNewser.