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ESPN continues to steamroll over its cable competition, winning its fifth straight weekly ratings title with an average prime-time delivery of 3.49 million total viewers.
For the week ended Oct. 4, ESPN swept the core TV demos, averaging 1.8 million viewers 18-49, 1.78 million adults 25-54 and 821,000 viewers 18-34.
As has been the case since the season began, the sports network put up some impressive numbers with its NFL and NCAA coverage. On Sept. 28, ESPN set another short-lived record for 2009, serving up 15.7
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