ESPN Is Taking Its ‘First Real Stab’ at a Morning TV Show

With Get Up, network is ‘going into unchartered waters’

The three-hour Get Up, featuring Mike Greenberg, Michelle Beadle and Jalen Rose, launches April 2. Getty Images

ESPN is shaking up its morning schedule beginning April 2, as the sports network launches a three-hour morning show called Get Up in an effort to attract audiences during one of the only times of day when TV viewing is still a regular part of their schedule.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.