Convergent TV

Embracing the 'Future,' Discovery Goes All-In on Virtual Reality

Taps Mythbusters, Gold Rush stars to launch VR platform

By Jason Lynch

August 27, 2015

Discovery Communications said in May that virtual reality is "like seeing the future." Now, it's more like seeing the present.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended articles
You Might Like

How Curated Marketplaces Put Supply Control Into the Hands of Advertisers

By Ben Kneen, Senior Director, Product Management

A Playbook for Thriving in the Post-Cookie World

By TransUnion

Top 5 Takeaways From Google Marketing Livestream 2021

By Jerry Dischler

7 Reasons Marketers Should Be Optimistic as Post-Pandemic Recovery Begins

By Matthew Tilley, Senior Director of Content Marketing, Valassis, a Vericast Business

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}