The Election Is a Horror Show in Full Frontal With Samantha Bee's New Campaign

TBS marketing spoofs classic horror flicks to encourage voting

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Samantha Bee wants you to vote—or face the bloody consequences.

In a new campaign highlighting Full Frontal With Samantha Bee’s upcoming election coverage, the late-night show host spoofs classic scenes from horror films like Scream, A Nightmare on Elm Street and The Silence of the Lambs to scare her correspondents into participating in the November election.

In one reenactment, Bee, dressed as Buffalo Bill from The Silence of the Lambs, drops a rope to correspondent Allana Harkin as she begs to be released from her prison.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in