Dunkin’ Donuts Brews Up Sponsorship With ESPN

Chain lands exclusivity in Monday Night Countdown’s 'Field Pass'

Dunkin’ Donuts is brewing up a multiseason pact with ESPN’s Monday Night Countdown, signing a deal that makes it the exclusive sponsor of the show’s “Field Pass” segments.

Fresh off its July IPO, Dunkin’ is expanding on a robust regional marketing strategy, placing itself within one of ESPN’s most-watched programs. Last season’s kickoff edition of Monday Night Countdown drew 2.05 million viewers on Sept. 13.

Viewership of the pre-game show tends to increase in direct proportion to the strength of the weekly matchup.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in