Streaming & OTT

Disney+ Hits 60.5 Million Subscribers, Will Premiere Mulan on Its Platform

Streamer also planning an international service for 2021

an asian woman holding a bow and arrow in a snowy mountain
Mulan, whose theatrical release has been delayed thrice, will debut as a premium title on Disney+ on Sept. 4.Disney+
By Kelsey Sutton

August 4, 2020

Disney, encouraged by early growth in its streaming service Disney+, will lean hard into streaming as its other businesses remain stymied by the ongoing Covid-19 pandemic’s effects on in-person entertainment.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

Partnerships Can Deliver the Growth That Ads Can’t

By Impact

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

Cracking the Code to Reach Professional Audiences

By Mediaocean

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}