How Disney Got Hundreds of Sponsors for Its Holiday and Sports Content

The company is rolling out new integrations on Disney+ and across its portfolio

This year, hundreds of brands have decided to celebrate the holidays with Disney.

Today, the company exclusively revealed to Adweek that around 100 additional advertisers have signed on for Halloween and holiday sponsorships since the beginning of October, which is an increase of 7x over the last two months.

According to John Campbell, svp, entertainment and streaming solutions, brands are responding to a variety of opportunities across the company’s portfolio.

“That’s why I think you’re seeing these hundreds of clients coming to us,” Campbell said.

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