Disney Finishes Upfront Negotiations, Landing Double-Digit CPM Increases

It was the strongest upfront haul in company history

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The upfront marketplace continues to move quickly, with Disney becoming the third media company to complete this year’s negotiations, the company said.

In what the company called its strongest upfront in history, Disney’s ad sales team secured double-digit CPM (cost per thousand viewers reached) increases across broadcast day parts, cable and its major sports franchises, including NFL, NBA and college football.

Overall revenue was also up double-digits, and “40% of our sales this year were actually in streaming and digital, which I think speaks to the nature of how this business is rapidly changing,” Disney CEO Bob Chapek said Monday afternoon at the Credit Suisse investor conference.



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