Here's What You Can Expect From Disney+'s Ad Tier in 2024

One year into the ads plan, Rita Ferro, Disney's global ads president, previews what's next for advertisers

Disney+ is looking to introduce even more consumers and brands to the wonderful world of advertising in 2024.

It’s been a big first year for Disney+’s ad tier, with the streaming plan increasing user engagement 35% from March to September 2023 and 50% of new Disney+ sign-ups heading to the ads plan, according to Rita Ferro, the company’s global ads president.

“People don’t mind watching ads when you have good advertising and a good advertising experience,” Ferro told Adweek.

The company is focused on improving that advertising experience as it forges ahead with its global expansion, rolling out in nine markets in Europe and Canada in early November and growing to include 1,000 advertisers around the world.




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