Programming & Performance

Discovery Turns HGTV, ID and Food Network Promos Into Surprise Shark Week Spots

Taps entire portfolio to celebrate the channel's ‘Super Bowl’

One spot features a montage of stars from five different networks—Discovery Channel, HGTV, Food Network, TLC and ID—screaming “Shark!”Discovery
By Jason Lynch

July 29, 2019

Since acquiring Scripps last year, Discovery Inc. has been leveraging its entire expanded network portfolio to cross-promote its biggest programs, but the company is taking that strategy to the next level for Shark Week.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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