Programming & Performance

Discovery Turns HGTV, ID and Food Network Promos Into Surprise Shark Week Spots

Taps entire portfolio to celebrate the channel's ‘Super Bowl’

One spot features a montage of stars from five different networks—Discovery Channel, HGTV, Food Network, TLC and ID—screaming “Shark!”Discovery
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By Jason Lynch

July 29, 2019

Since acquiring Scripps last year, Discovery Inc. has been leveraging its entire expanded network portfolio to cross-promote its biggest programs, but the company is taking that strategy to the next level for Shark Week.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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