TV Upfronts

Discovery Joins Disney, ViacomCBS in Setting Upfronts Week Virtual Event

Company schedules presentation for May 18

Photo of ad sales chief Jon Steinlauf
Discovery ad sales chief Jon Steinlauf has solidifed his upfront presentation plans.Discovery
By Jason Lynch

February 11, 2021

May’s upfronts week—which was canceled last year due to the pandemic—is rapidly roaring back to life.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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