Discovery Finally Finishes Its Most Successful Upfront Ever

Broadcaster merging with WarnerMedia was the last presenter to wrap this year’s negotiations

July 20, 2021

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Discovery, the last upfronts week presenter that was still negotiating business in July, has finally crossed the upfront finish line.

Jason Lynch is editor at Adweek, overseeing the magazine and digital covers, as well as all TV coverage across linear and streaming.