Digital Advertising Growth Will Slow This Year, Magna Report Predicts

TV ad spend remains ‘resilient’ as other traditional platforms see more dramatic losses

Digital ad revenues are expected to grow 14% this year, a marked slowdown from the 18-20% of growth in the four consecutive years prior. Getty Images

As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global’s newest advertising forecast.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.