Digital Ad Revenue to Rocket for Local Media

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The growth of digital advertising revenue for local TV and radio will outpace overall ad spending for those media between 2009 and 2014, according to a BIA/Kelsey study released yesterday.

Digital revenue from mobile and Web platforms will grow at a 17.8 percent compound annual rate to $2 billion compared to total ad revenue, which will grow 2.8 percent to $34.3 billion.

By 2014, local TV digital ad revenue will reach $1.2 billion and represent 6.5

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