This Year's Upfront Might Feel Like Business as Usual, but a Metrics Revolution Is Underway

Marketers are exploring alternatives and testing different currencies

A red old-style TV screen, an orange smartphone, a green tablet and a purple modern TV superimposed over a crumpled up measuring tape — Major media and holding companies have accelerated efforts to create alternative currencies to Nielsen’s.ChefBoyRG

April 17, 2022

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Last year, the very foundation on which television advertising is bought and sold—Nielsen’s rating metrics—started to crumble.

Paige Albiniak has been covering the business of television for 25 years. She is a longtime contributor to Next TV, Broadcasting & Cable and Multichannel News, covering syndication and providing features and specials coverage.

TV Upfronts

This Year's Upfront Might Feel Like Business as Usual, but a Metrics Revolution Is Underway

Marketers are exploring alternatives and testing different currencies

Paige Albiniak

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Paige Albiniak