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Denny’s gave away 2 million Grand Slam Breakfasts last year two days after the Super Bowl. For an encore, the restaurant chain plans to give away hundreds of millions throughout 2010.
On Super Bowl Sunday, Denny’s will run three commercials promoting another day of free breakfast meals and the return of its Birthday Giveaway, where customers get a free meal with proof of date of birth. That promotion hasn’t been offered in nearly 15 years, said John Dillon, vp, marketing at Denny’s.
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