Cruel Summer's Y2K-Focused Marketing Campaign Is Anything But a 'Fatal Error'

The Season 2 ads lean into nostalgia, mystery and '90s pop culture

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For Cruel Summer’s Season 2 marketing campaign, the mystery series is bringing YA to Y2K.

Season 1 of the teen anthology series wove together three different timelines from the mid-1990s, with a mystery involving two teen girls that had twists and turns until the final moments of the show.

For Season 2, the time-shifting series revolves around the ups and downs of an intense Y2K-era friendship between two new teens, played by Sadie Stanley and Lexi Underwood, with the story involving a love triangle and a new mystery hitting an idyllic waterfront town in the Pacific Northwest.

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