As linear television viewership continues to decline, television news divisions have intensified their efforts to attract audiences via streaming. Networks are launching ad-supported and subscription-based streaming news services to hold the attention of the modern media consumer. Executives from NBCUniversal News Group and ABC News joined Adweek at the Convergent TV Summit to discuss how their respective companies are tackling the evolving space.
Investing in quality and trust
NBCUniversal has a streaming portfolio that contains three properties, NBC News Now, a free ad-supported platform, Today All Day, a free companion product to The Today Show, and the MSNBC Hub on Peacock, which is in the premium subscription tier.