Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
Well, that was close.
Sony's offbeat sitcom Community, canceled at the very last minute by NBC, has been renewed at the very last minute (a few hours before contracts with Sony were set to expire, in fact) by Yahoo Screen. Thirteen episodes of the sitcom will air on Yahoo starting in the fall.
At the Digital Content NewFronts this year, companies like Yahoo, YouTube and Crackle were voluble about a commitment to premium content; now Yahoo, at least, will be able to say that, like Netflix, it has a sitcom with huge cult appeal (albeit some very low live viewership) and, unlike Netflix, it's selling ad inventory against that show.
Community essentially lived on goodwill and fandom for five years on NBC; after two consecutive half-season orders (during which time the network inexplicably pitted the geeky comedy against the Death Star of geeky comedies, CBS's unbeatable nerdfest The Big Bang Theory),...

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in