Convergent TV

To Get Its Message to Advertisers, Comedy Central Let Its Stars Crack Jokes

Laughs prove more effective than speeches about data

By Jason Lynch

March 31, 2016

Comedy Central set expectations high for Thursday's upfront presentation by adopting a Donald Trumpesque slogan: "Making upfronts great again." Then the network did just that.

Jason Lynch
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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