TV Upfronts

CBS Wraps Upfront Talks With Late-Night Volume Gains of 20%

Company secured CPM prime-time increases in the mid teens

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CBS has finished its upfront negotiations, securing prime-time CPM (cost per thousand viewers reached) increases in the mid teens and late-night volume hikes of as much as 20%, according to a source close to negotiations.

The company emerged with single-digit CPM increases across all dayparts, and given the hefty late-night volume increases, advertisers are clearly expecting The Late Show With Stephen Colbert to continue to be a ratings force going into the 2020 elections.

CBS is the second broadcaster to complete its upfront talks, following sister network The CW, which wrapped



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