CBS Is the First Network to Share Some (but Not All) of Nielsen's Total Content Ratings Data for Its Shows

Gets 54% boost in live-plus-35, but digital numbers weren't included

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Nearly a week after Nielsen started letting networks publicly share their Total Content Ratings multiplatform metrics, CBS has become the first network to do so. The network released some of its TCR live-plus-35 data through week 13 of the season and said its TCR ratings grew an average of 54 percent from their live-plus-same-day numbers.

But CBS’s TCR numbers come with a major caveat: They only include linear viewing on VOD and DVR platforms and not any digital viewing via the network’s website, app or CBS All Access streaming service.



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