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With Season 1 averaging more than 8.3 million viewers, Fire Country has been a bright spot for CBS. However, with Hollywood strikes delaying programming, dozens of platforms competing for viewers, and Season 2 not airing until Feb. 16, the network is looking to keep the fanbase burning bright between seasons.
To find new audiences and reconnect with current Fire Country viewers, CBS has partnered with First Tube, the experiential unit of Horizon Media, to bring fans two exclusive livestreamed music experiences.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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