CBS All Access Will Become an Expanded ‘House of Brands’ Under ViacomCBS

Pluto TV will remain standalone service, according to company source

CBS All Access is expected to serve as the anchor of a broad subscription offering from the newly formed ViacomCBS, which is pushing further into both subscription-supported and ad-supported streaming services, a company source told Adweek.

The entertainment giant plans to transform All Access into a “house of brands” that will include other Viacom programming, according to the source, creating a much broader, more robust offering that will feature content and brands from across the recently merged company’s entire portfolio—much like NBCUniversal’s upcoming Peacock and WarnerMedia’s upcoming HBO Max.

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