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CBS All Access is expected to serve as the anchor of a broad subscription offering from the newly formed ViacomCBS, which is pushing further into both subscription-supported and ad-supported streaming services, a company source told Adweek.
The entertainment giant plans to transform All Access into a “house of brands” that will include other Viacom programming, according to the source, creating a much broader, more robust offering that will feature content and brands from across the recently merged company’s entire portfolio—much like NBCUniversal’s upcoming Peacock and WarnerMedia’s upcoming HBO Max.