CBS All Access Uses NFL Playoffs to Launch Star Trek: Picard, Its ‘Biggest’ Show Yet

ViacomCBS relying on subscriber boost ahead of first quarterly earnings report

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The streaming space was wide open when CBS All Access debuted in 2014. As it becomes more crowded by the day, thanks to the likes of Amazon, Hulu, Disney+, Apple TV+ and of course Netflix, CBS All Access is prepared to deploy the biggest tool yet in its arsenal as it tries to not only maintain but increase its slice of the streaming pie.

Today, the company is debuting Star Trek: Picard, which “will certainly be our biggest original series to date,” Marc DeBevoise, chief digital officer of ViacomCBS and CEO and president of CBS Interactive, said last



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in