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NEW YORK Based on a full 28 days of data (Oct. 30–Nov. 26, 2008), prime-time leadership was mixed in November.
CBS was first in households and total viewers, with a 3 percent loss in both categories from one year earlier.
ABC dominated among key adults 18-49, with its fourth consecutive November victory in the demo (and its longest winning streak for the month since the early 1990s). Even so, the alphabet net was down by 14 percent in the category.
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