Cartoon Network Looks Beyond TV, Launching Games and Shows Simultaneously

Multiplatform strategy will apply to all series going forward

New series OK K.O.! Let’s Be Heroes will also feature a console game, debuting later this year. Cartoon Network

Simply launching a new linear show is no longer enough for Cartoon Network, which is now creating multiplatform experiences—usually including a tie-in mobile or console video game—for all of its new series.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.