BuzzFeed Pulls Out of IAB NewFronts to Host Its Own ‘Experiential Event’

Clients will get a 'peek under the hood'

With short- and longform branded content series under its belt, BuzzFeed looks beyond the NewFronts presentations to talk to clients. Sources: BuzzFeed

For the first time since its debut in 2014, BuzzFeed will not participate in this year’s Digital Content NewFronts presentations.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.