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There was a period, after a series of layoffs, reorganizations and magazine closings, when Time Inc. seemed to be hungering for new blood and inspiration.
So when Jack Griffin was brought aboard as CEO, the media world was eager to see how he’d take the lessons he’d learned, and the successes he’d had as president of Meredith National Media Group and apply them to a bigger stage. As the head of Des Moines, Iowa-based Meredith’s magazines, after all, he was widely praised for advancing a marketing services model meant to meet advertisers’ evolving demands—a model that buffered it in the ad recession and one that rivals were scrambling to adopt.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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