Brian Cox's New Gig Is Being Overly Direct for DirecTV

The campaign features the Emmy winner being blunt with TV viewers

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It’s never a long succession for Brian Cox to land new gigs.

Though some fans of Cox’s HBO series Succession may still be reeling from the shocking developments in Season 4, Episode 3, the actor has no time to dwell on plot details. He’s now busy channeling his Logan Roy-like persona as an “Overly Direct Spokesperson” for a new DirecTV campaign, which the company recently announced in a blog post.

The campaign from TBWA\Chiat\Day LA is set to reinforce DirecTV’s promise of “Entertainment Without Compromise.”



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