Bravo: Thematic Links With Shows Lift Ad Effectiveness

Bravo and Neuro-Insight team up to show correlation between ad themes and program content

Bravo has conducted a study on ad receptivity (and no, its findings were not “OMG Bravo is the gr8est”) in tandem with market research company Neuro-Insight, and the report contains a surprising conclusion: It doesn’t actually matter that much if an ad’s product is endemic to the program a consumer is watching (meaning that it matches the show’s content).