As Boxing Returns to Prime Time, Will Ad Dollars Follow?

NBC bets on live programming with Premier Boxing Champions

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


Looking for the latest proof of the power of live programming? Turn to NBC on Saturday night.

Before you sit through another SNL cold open, you'll be able to catch the return of professional boxing to network prime time. Yes, the sport that once created megastars like Sugar Ray Leonard and Mike Tyson with Saturday afternoon exposure (on ABC's Wide World of Sports and competing programming on CBS and NBC), is back on free TV.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in