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As more OTT devices come online, Bloomberg thinks it has a chance to stand out from the crowd. The publisher recently launched a new version of “Bloomberg TV+”—which makes programming available in HD and 4K to subscribers. Bloomberg intends to reach a broader audience in the coming months once it completes agreements with providers.
While other streaming services (like those that will soon be released from the likes of Disney and WarnerMedia), Bloomberg hopes its programming will stand out among viewers for its news and business-focused content.