Programming & Performance

Big Ten College Football Will Start Next Month After All, Boosting Fall TV Inventory

About-face gives marketers additional Q4 GRP options

Photo of a football game
Big Ten teams like Ohio State and Penn State will play this fall after all, now that the conference has reversed course on its decision to postpone the college football season. Getty Images

By Jason Lynch

September 16, 2020

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Jason Lynch
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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