Big Ten College Football Will Start Next Month After All, Boosting Fall TV Inventory

About-face gives marketers additional Q4 GRP options

Photo of a football game
Big Ten teams like Ohio State and Penn State will play this fall after all, now that the conference has reversed course on its decision to postpone the college football season. Getty Images

Key Insight:

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.