Programming & Performance Big Ten College Football Will Start Next Month After All, Boosting Fall TV Inventory About-face gives marketers additional Q4 GRP options Big Ten teams like Ohio State and Penn State will play this fall after all, now that the conference has reversed course on its decision to postpone the college football season.Getty Images By Jason LynchSeptember 16, 2020 Key Insight: Some college football marketers had already shifted their spend to the NFL as a result of last month’s Big Ten and Pac-12 postponements. Jason Lynch @jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video. Recommended articles
