Beyond Cat Videos

Is YouTube on the brink of becoming a programming star?

Robert Kyncl and Tom Pickett are not your traditional media moguls. Neither acts like a conventional Old Hollywood power player—the fist-pounding Ari Emanuel, the super-tanned Robert Evans. But if the highest aspirations of their employers at Google are borne out, these YouTube leaders are poised to become two of the most important entertainment executives in the U.S.