BBC Global News Chief Calls on Advertisers to Fund Quality News: 'There Is a Social Impact Here'

At its NewFront, the organization touts its ability to connect communities across the globe

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BBC News held its third annual Digital Content NewFront presentation this afternoon at the Dream Downtown hotel in New York. The presentation, hosted by BBC News’ Beyond 100 Days presenter Katty Kay, included a conversation regarding “brand safety” that was atypical from what one often hears about the popular subject at a NewFront.

BBC Global News CEO Jim Egan made some strong remarks about the state of television news in 2019 and why advertisers need to be involved.




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