Barstool Sports CEO on Why Advertisers Shouldn't Be Scared of the Edgy Platform

In NewFronts debut, company announces creative studio to produce content for brands

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it’s one of the most popular and profitable digital media brands in America.

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