Say goodbye to DirecTV Now. AT&T’s live TV subscription streaming service has a new name: AT&T TV Now.
The rebranding, which AT&T announced to customers on Tuesday, marks the continued sunsetting of the DirecTV brand since AT&T acquired the cable company in 2015 and comes amidst a larger investment from the media giant into streaming services: In addition to HBO Max, which the company is readying for spring 2020, the company plans to test a new internet-streaming TV service, called AT&T TV, in select markets this summer.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in