AT&T Renames DirecTV Now to AT&T TV Now as It Continues to Sunset the DirecTV Brand

The rebrand comes as it's prepping new streaming offerings

Say goodbye to DirecTV Now. AT&T’s live TV subscription streaming service has a new name: AT&T TV Now.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in