As usual, the broadcast networks entered the new TV season with the same glass-half-full optimism exhibited by baseball teams in spring training, where it’s all blue skies and high hopes until the season officially begins.
As Linear Ratings Continue to Slide, Buyers Say Those Viewers Will ‘Never’ Return to TV
Cord-cutting and new OTT offerings continue linear's decadelong decline
Over the last decade, broadcast ratings among adults 18-49 have fallen as much as 59%.
Illustration: Trent Joaquin; Sources: Getty Images
