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AMC is bringing new capabilities to linear TV advertising.
Today, AMC Networks announced programmatic ad buying across three of its linear networks following a successful pilot in September. Beginning this month, programmatic buying is live and operational on all programming on AMC, WE tv and BBC America.
The offering, which launches in partnership with FreeWheel, The Trade Desk and Canoe Ventures, allows advertisers to purchase linear and digital ad inventory in one unified campaign using existing programmatic buying platforms.
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